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Entrepreneur – 5 Types | Which one are you?

Each and everyone of us is unique in different ways. Freedom to work brings us under one roof of Entrepreneurship.

Be it India promoting this way of freedom through startup india or be around the world different organisations helping us achieve our dream. Being amongst those who explore the uncharted territories is too risky for everyone to try. People do try and people do fail. People succeed , people do also copy.

Now a days doing is a startup is just like a guitar or a DSLR , every college student wants one. But the thing is , people fail to understand what kind of an entrepreneur they are.

 

Somehow Entrepreneur.com managed to categorise them in 5 types. Well we at Minimalistic Soul just gave them a bit of visual element

Entrepreneur Infographic

Designed by Minimalistic Soul | Content By Entrepreneur.com

 

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5 Social Media Marketing Tips to Improve Your Marketing

Social media may be for narcissists, but it’s also proving to be a business utility. In case you have been living under a rock, social media marketing is big business and the next ‘thing’.

Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more.

If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be.  This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there.social7So what do you do, in an ever-growing market? Stop your brain rants and let’s look at these 5 fresh ideas for social media marketing:

1. Embrace The Twitter Effect

Since Twitter announced inline images, there is the change by adding images to a lot of the tweets from brands have attached pictures from other twitter accounts and have noticed a big difference in the engagement they’re getting. To get a better idea of what a difference inline images has made, let’s look at the last 100 Tweets including a link from the @buffer account and compared the averages of the tweets with and without images included.

So when we look at the number of clicks, favorites and Retweets each of our Tweets received.

The first data point we looked at was clicks:

Source: @buffer

Source: @buffer

2. Mix Original and Curated Visual Content

Source: socialmediaexaminer.com

Source: socialmediaexaminer.com

If you can incorporate original visual content and curated viral or popular content into your social media marketing, you’ll get better reach and more organic shares.

When you create original visuals, use template backgrounds so your tips, how-to’s, quotes and other text-based images have a similar look and feel.

3. Socially Tag People Who Are Involved With Your Content

Source: kathrynroseblog.com

Source: kathrynroseblog.com

If you want to build stronger connections, with high-value contacts,take your activity across more than one social network.

This will increase your visibility by giving you a stronger presence in several social networks. First, know whom you are targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.

Here are some examples:

  • They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
  • They like your post on Facebook and you thank them next time you share the post on Twitter.
  • They comment on your post and you thank all of the commenters with a mention when you share it on Google+.

4. Empower Employees to Share Why They Love Your Company

Source: linkedin.com

Source: linkedin.com

When it comes to word of mouth and social, company leaders often ask the wrong question. Instead of, “How do I get my employees to share the brand’s information?”, the question should be, “How can I help employers share their information?”

Employees are your best advocates and they’re inspired to help when they feel your company has a vested interest in them.

So how do you set up your employees for success and enable them to become safely social on your behalf?

There are platforms to create a healthy content-sharing ecosystem where brands empower employees to share approved content to their trusted networks. By using modern word of mouth, brand messages achieve greater reach, awareness and engagement.

5. Serve the Right Content

In a world where everyone is competing for your customer’s attention, does your message stand out in the endless sea of content?

For your content to be effective, it has to align with your objectives; reach your audience where they are; and speak to them in the language, tone and style that appeals to them.

Take an honest look at the content from each of your channels for the past 30 days. How are your content marketing efforts faring? Ask these.

Source: pinterest

Source: pinterest

What do you think? Do you use any of these tactics? What’s working well for you today? Please share your thoughts in the box below. :)

How Incredibly Curious Are You? (Why It Matters In Business)

 

 

Source: pinterest

Source: pinterest

In this competitive times of ever growing marketing world, people often find themselves lost and curious. Lost, because they don’t understand the rapid changes that take place in their surroundings. Curious, because they are always interested in the very things that they don’t understand, but want to.

Are you one of those who actively express interest in wanting to know more about something? Are you constantly testing your campaigns to uncover trends and patterns? Well, then these are the kind of people you want on your team, representing your company, and building out your brand.

Here, are 7 habits of curious people, and why they matter in business.

1) They keep learning.

Curious people tend to be avid learners and have active minds. In the professional world, learning from what worked and what didn’t in a variety of scenarios is important to continuously refining your process. Whether it’s the blog title they choose, or the time in which they publish your social media posts, curious people want to experiment, learn, and optimize.
You’re not satisfied until you learn all you can about your process, and have the requisite data to start doubling down on what works and forgetting about what doesn’t.

2) They question everything.

Why should we settle? Warren Berger encourages company leaders to create a culture where every practice is questioned. He emphasizes the importance of questions in order for a company to “innovate, adapt to change, and maintain an edge in fast-moving, competitive markets.”

Curious folks aren’t afraid to question old tactics, and this helps them continuously optimize their practices, messaging, and habits.

3) They keep it positive.

Believe it or not, curious people tend to so much more positive than their less-curious counterparts. While others can be set back by rejection, they take it in stride. They aim to discover what went wrong or what they could improve on, and then take action. 

4) They’re naturally empathetic.

Empathy and curiosity are linked. The more empathetic you are, the more curious you’re likely to be.  

In a business setting, empathy helps you connect with you audience in a real and authentic way. An empathetic person can instantly step into anyone’s shoes and identify with their pain points.

Source: pinterest

Source: pinterest

5) They love to achieve.

While most folks are afraid of what lies ahead, Harvard psychologists found that curious people anxiously await their opportunity to move forward. When others become satisfied with their position, curious people continue to boldly move forward and take the next step. It goes without saying that an achievement attitude is essential in the professional world, where reps are held to quotas as well as other concrete metrics.

6) They’re creative.

Creativity and curiosity have been linked in several studies. It is noted that creative people are “insatiably curious.” Instead of zoning out, curious people observe and look at things differently. In business, they are the ones who experiment with new techniques and think of different ways to cater to their audience, often winning the attention of potential customers as a result.

7) They don’t mind extra hours.

Curious people want to figure stuff out. When something piques their interest, they stick around until they discover more about the issue, or get to the bottom of the problem. And if the resolution won’t be uncovered for an hour or two after 5 p.m. rolls around, curious people settle in for the long haul. 

 

Source: pinterest

Source: pinterest

Creating Your Own Personal Brand In 5 Easy Steps

Every company has a brand; be it- an image, reputation and persona that defines the company’s character and reputation. But why a personal brand? Building a personal brand is extremely essential to attracting new business. Your personal brand is how you appear to the world.

Your personal brand is what separates you from everyone else in the world.

Usually, it’s a long tiresome process but we have narrowed it to the following five simple steps. (Yes, you can thank us later!)

1. THE FIRST BABY STEP

The first step to creating your personal brand is to organize your thoughts and create your personal brand vision. This is the way you want yourself to be perceived by others and also how you want to live your professional and personal life.

Imagine how hard it would be to build a brand around your “fake” self. You would have to act a certain way, appear a certain way, and say certain things, regardless of how you felt about it. Never forget — people connect with other people.

Building a personal brand is first and foremost developing an understanding of your true self, and then sharing that with the world. Take your masks off and don’t be afraid of being vulnerable.

2. SPEAK YOUR HEART OUT

If you’re looking to build your brand, then speak on a regular basis. Speak from a place of knowledge and power and show that you are confident. Engage in speaking opportunities and let your target audience know what you feel, want and get their feedback too.

One of the biggest mistakes that budding personal branders make is trying to appeal to everyone. Think about the game of darts: You have to aim in order to hit the board. (If you let your darts go without aiming them, you probably won’t be very popular.) If you hit the board, you score. And if your aim is very good and you hit the bull’s eye, even better!

3. BUILD AND ASSOCIATE RELATIONSHIPS

Through leadership articles and interviews, establish your credibility. To build your brand and move toward your professional goals you need to go where your target audience is and you have to get their attention. Go forward and associate relationships with them.

Outreach is the act of providing value to those that have established audiences filled with the people you want to reach. You provide value and in exchange they give you the chance to sell yourself to the audience.

4. CREATE YOUR ONLINE PRESENCE

Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple two to three page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.

You can’t mold perception without first understanding the current status. In other words, Google yourself and setup alerts for your name on a regular basis. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.

5. BE UNIQUE

”Be yourself because everyone else is already taken.”

People are attracted to uniqueness. Individuals, companies and organizations that embrace uniqueness can make themselves more appealing by standing out from the crowd. No matter how well you know your industry or area of expertise, it would be wise to remember that things are changing at a faster rate than ever before, and you have to stay up-to-date with the latest changes and trends.

It also pays to learn new things, develop new skills, and to expand your knowledge. If you’re not growing, then you’re stagnating, and that’s the last thing you want to do as an entrepreneur.

Be yourself and be confident when interacting with people. That alone can lead to amazing opportunities both in your professional and personal lives.

Beginners Guide : What your coffee says about you?

What does your coffee say about you?

Okay since you’re reading this, it means you’re already into coffee. Ever wondered what does that cup of coffee tell us about you? I bet you didn’t think that.

If you’re drinking espresso, you really are friendly and if you’re drinking triple espresso you haven’t slept since the 90s.

What about that americano you drink? A simple person who likes watery coffee?

Check all these out in this awesome infographic

 

Coffee

Minimalistic Soul | © Pranav Kumar

 

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Graphic Designers : What they are and what they do

Graphic Designers come across these taunts probably every single day, when they go to work; “You’re just a designer!”.

They feel pain because they don’t just only design. Work of a graphic designer varies from knowing the audience of your brand to getting your brand on the mark. They make your brand look good and makes your work look more visually appealing. Critical of themselves they are highly imaginative and probably one of the most creative people on your team.

Before you taunt a graphic designer again. Check this out

Graphic Designer

Minimalistic Soul | © Pranav Kumar

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Colour Psychology : How do they affect us

Colour psychology affects us more than we can imagine. Every single time we see a colour, subconsciously get affected. Certain colours trigger certain emotions and sometimes certain responses. Every colour has its own representation.

Why is that we associate love with red yet McDonald’s chose red as dominant colour in its logo, Why does subway has yellow in its logo? Why do doctors tell us to eat green vegetables more, when we’re sick.

Why is that we use a phrase such as “I am feeling Blue”, when we want to express sadness? or why is there a term ‘Monday Morning Blues’.

Colour psychology is the study of hues as a determinant of human behaviour. Colours influence perceptions that are not obvious. For example Red induces feeling of danger and also appetite.

Blue induces a feeling of sadness. It also spoils appetite. Green represents nature. Yellow represents joy.

Companies spend a lot of resources to make sure customers are affected at the right point. This ensures a better market boost.

Moreover if the correct colour matches with the correct feeling, Brand can reach heights.

Imagine if we interchange the colour code of shower taps. Blue for hot and red for cold, how weird it will be.

If we look into nature blue represents both sea and sky. Imagine a red sea and a red sky, weird right ?

or blue trees and white grass.

Colour psychology is a very important part for visual perception of our mind. Colours instantly strike us same way as the images do. But with greater intensity and emotions.

Here is an infographic detailing Colour Psychology.

Colour Psychology

Minimalistic Soul |© Pranav Kumar

 

Next time you come across popular logos, try to understand the concept and Colour Psychology

Maybe you’ll be able to relate.

Hit share and spread the knowledge.

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