Social media may be for narcissists, but it’s also proving to be a business utility. In case you have been living under a rock, social media marketing is big business and the next ‘thing’.
Let’s think about this for a minute. Brands today have more options for content marketing, such as investing in social media strategies, blogs, eBooks, videos, and much more.
If you’re smart, you’ll know that the more ways you market your content, the better the results you want will be. This means consistently coming up with lots of content marketing ideas in order to get more engaging content out there.So what do you do, in an ever-growing market? Stop your brain rants and let’s look at these 5 fresh ideas for social media marketing:
1. Embrace The Twitter Effect
Since Twitter announced inline images, there is the change by adding images to a lot of the tweets from brands have attached pictures from other twitter accounts and have noticed a big difference in the engagement they’re getting. To get a better idea of what a difference inline images has made, let’s look at the last 100 Tweets including a link from the @buffer account and compared the averages of the tweets with and without images included.
So when we look at the number of clicks, favorites and Retweets each of our Tweets received.
The first data point we looked at was clicks:
2. Mix Original and Curated Visual Content
If you can incorporate original visual content and curated viral or popular content into your social media marketing, you’ll get better reach and more organic shares.
When you create original visuals, use template backgrounds so your tips, how-to’s, quotes and other text-based images have a similar look and feel.
3. Socially Tag People Who Are Involved With Your Content
If you want to build stronger connections, with high-value contacts,take your activity across more than one social network.
This will increase your visibility by giving you a stronger presence in several social networks. First, know whom you are targeting. Generally, I look to connect with bloggers and content creators, but it’s even better if you’re networking with thought leaders and prospects.
Here are some examples:
- They share your content on Twitter and you thank them with an invitation or message on LinkedIn.
- They like your post on Facebook and you thank them next time you share the post on Twitter.
- They comment on your post and you thank all of the commenters with a mention when you share it on Google+.
4. Empower Employees to Share Why They Love Your Company
When it comes to word of mouth and social, company leaders often ask the wrong question. Instead of, “How do I get my employees to share the brand’s information?”, the question should be, “How can I help employers share their information?”
Employees are your best advocates and they’re inspired to help when they feel your company has a vested interest in them.
So how do you set up your employees for success and enable them to become safely social on your behalf?
There are platforms to create a healthy content-sharing ecosystem where brands empower employees to share approved content to their trusted networks. By using modern word of mouth, brand messages achieve greater reach, awareness and engagement.
5. Serve the Right Content
In a world where everyone is competing for your customer’s attention, does your message stand out in the endless sea of content?
For your content to be effective, it has to align with your objectives; reach your audience where they are; and speak to them in the language, tone and style that appeals to them.
Take an honest look at the content from each of your channels for the past 30 days. How are your content marketing efforts faring? Ask these.
What do you think? Do you use any of these tactics? What’s working well for you today? Please share your thoughts in the box below.